Presentation of my Evaluation
After I completed all four of my evaluation questions, I then proceeded to present my answers to the class. Whilst presenting my evaluation questions and answers, I had to put careful consideration into my presentation skills and techniques. This included not reading out everything written in my answers directly to the audience and subsequently paraphrase and present my answers in a concise but thoughtful way. In addition, I had to make frequent gestures and eye contact to the audience in order to engage with them and make them aware that they were able to ask me questions in regards to my answers if they wished. Therefore, I had to be extremely well versed in my four evaluation questions and presentations so I could answer any questions the audience may have.
Evaluation Question 3: What have you learned from your Audience Feedback?
During the very early stages of research and planning, I produced a case study of a typical member of Nina Nesbitt's audience. Within this analysis and example, I stated that a member of Nesbitt's target audience would be a female young adult who:
Throughout the process of constructing my music video, CD Digipak and Music, I decided that it was important to frequently refer back to my target audience, in order to ensure that what I was creating would appeal to them. Plus, I thought it was important to reflect the target audience's likes and dislikes and their personality traits in my main task and ancillary texts.
I would ask members of Nina Nesbitt's target audience for their advice on designs or progress that had been made and whether or not they think they are suitable with Nina Nesbitt's image and the themes of her music.
Music Video
I first conducted audience research after I had begun preproduction, and had already collated and published my research posts in regards to the animatic, props, costume and casting.
The purpose of doing this was to ensure that the progress I had made in pre-production was appealing to my target audience and that they thought the choices I was making was respectful of the artist and her song "Selfies".
The feedback was extremely positive which gave me the confidence to proceed with pre-production, knowing that my target audience was happy with how the process was coming together.
I completed all of the necessary pre-production tasks and could begin filming the music video for "Selfies". After the first production session of my music video, I created a short video composed of shots that I had acquired and edited and showed it to Emily Spain, a 17 year old female who I considered to be a prime example of a member of Nina Nesbitt's target audience, for feedback.
I had planned to film several parts of my music video from a narrative perspective. However, I had several doubts about this and therefore decided to ask Emily whether she thought the narrative perspective was a suitable idea after watching the footage:
What are your initial thoughts on the footage that I have filmed for my music video for "Selfies"so far?
E: So far, I think the footage that has been filmed looks really good! I think the polaroids that hang around the actor is a really original and creative idea and is really interesting to look at.
Do you think that the visuals suit the pace and themes of the song?
E: I do think the visuals complement that the song very well. The song is fun but also has some sadder and more touching elements to it which I think seems to be captured within the video. The fun parts of the song are clearly expressed through the bright colours and clothing but the sadder aspects of the video are also shown, specifically when the actor pops the heart shaped balloon. I also like the neutral, bright lighting as it allows the bright colours such as the electric blue t-shirt or the red pinata.
I have planned to film certain parts of my music video narratively, such as depicting my actor walking into a photobooth or sitting in a bedroom looking through photographs. Do you think this idea could work within the music video?
E: I think this idea could work within the music video. However, I really like the performance aspect of the music video and would not want too see too much of the narrative aspect if it was to be included. I think it would be important to keep the bright visuals the same throughout the video if you decide to include the narrative aspects.
Due to this audience feedback, I learned that the performance scenes in my music video were popular and well received whereas Emily was dubious about the narrative aspect. Ultimately, I decided to remove the narrative scenes entirely in favour of more performance scenes, as the narrative scenes would not fit with the visually bright performance aspects.
CD Digipak
After I came up with an idea and a concept for my music video, I could begin creating multiple designs for my CD Digipak. I was very insistent that the polaroid theme should be continued across my ancillary texts and aimed to incorporate that theme into my subsequent designs. Initially, I created three designs:
In order to conclude which design I should use, I asked several members of Nina Nesbitt's target audience what they thought of the designs, and ultimately which one was their favourite:
After receiving this feedback from members of my target audience, I learned that the first design was the most popular, and I proceeded to develop that design further. However, I eventually decided to go in a different direction and make the design simpler. By making the design simpler, it allowed me to make the polaroid theme more explicit as opposed to just featuring the poalroids within a small section of the front cover of the CD Digipak.
The audience feedback from the three designs that I created informed me that the audience responded to the intertextual references to the music video that were within the first design. Therefore, I decided to incorporate these references into the final product; for example, the actor is wearing the same costume they did in the photos taken for the Digipak as they were during production of the music video:
Music Magazine Advertisement
I adopted the same approach to creating my Music Magazine Advertisement - I would create a design and then show Emily, a profound member of Nina Nesbitt's target audience.
This was the first design that I produced and thought would make a suitable Music Magazine Advertisement:
My experience with photoshop was somewhat limited and therefore the design I produced was very simple and not very technically ambitious. I asked for feedback from Emily once again in order to get her perspective on the design:
Although the feedback was mostly positive, I learned that the colour scheme was not appealing as the design was very light and failed to stand out - this did not reflect the tone of my music video, which features several instances of bright colours.
I continued to create different Music Magazine Advertisement designs and eventually discovered a very interesting and creative effect, titled Dispersion Photo Manipulation. Click here to view the video tutorial on YouTube that I used to achieve this effect.
After adapting this effect and using it on a photo that I had taken specifically for my Music Magazine Advertisement, I asked for feedback from audience member Emily, 17:
The feedback was once again mostly positive, but Emily did suggest that I should include more text on the advertisement. I agreed with her feedback and subsequently decided to add more text - this lead to the final product, as the addition of more text was a simple process:
Overall, receiving feedback from my audience in regards to my music video for "Selfies", the CD Digipak for Nesbitt's album "Peroxide", from which the single "Selfies" derives and the Music Magazine Advertisement, promoting the CD was an extremely useful and educational process. It allowed me to make adjustments to my main task and subsequent ancillary texts effectively in order to create three very cohesive and creative products.
- loves listening to music.
- has a large group of friends.
- enjoys fashion and beauty.
Throughout the process of constructing my music video, CD Digipak and Music, I decided that it was important to frequently refer back to my target audience, in order to ensure that what I was creating would appeal to them. Plus, I thought it was important to reflect the target audience's likes and dislikes and their personality traits in my main task and ancillary texts.
I would ask members of Nina Nesbitt's target audience for their advice on designs or progress that had been made and whether or not they think they are suitable with Nina Nesbitt's image and the themes of her music.
Music Video
I first conducted audience research after I had begun preproduction, and had already collated and published my research posts in regards to the animatic, props, costume and casting.
The purpose of doing this was to ensure that the progress I had made in pre-production was appealing to my target audience and that they thought the choices I was making was respectful of the artist and her song "Selfies".
The feedback was extremely positive which gave me the confidence to proceed with pre-production, knowing that my target audience was happy with how the process was coming together.
I completed all of the necessary pre-production tasks and could begin filming the music video for "Selfies". After the first production session of my music video, I created a short video composed of shots that I had acquired and edited and showed it to Emily Spain, a 17 year old female who I considered to be a prime example of a member of Nina Nesbitt's target audience, for feedback.
I had planned to film several parts of my music video from a narrative perspective. However, I had several doubts about this and therefore decided to ask Emily whether she thought the narrative perspective was a suitable idea after watching the footage:
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| I created questions and then posed them to Emily Spain, a member of my target audience. |
E: So far, I think the footage that has been filmed looks really good! I think the polaroids that hang around the actor is a really original and creative idea and is really interesting to look at.
Do you think that the visuals suit the pace and themes of the song?
E: I do think the visuals complement that the song very well. The song is fun but also has some sadder and more touching elements to it which I think seems to be captured within the video. The fun parts of the song are clearly expressed through the bright colours and clothing but the sadder aspects of the video are also shown, specifically when the actor pops the heart shaped balloon. I also like the neutral, bright lighting as it allows the bright colours such as the electric blue t-shirt or the red pinata.
I have planned to film certain parts of my music video narratively, such as depicting my actor walking into a photobooth or sitting in a bedroom looking through photographs. Do you think this idea could work within the music video?
E: I think this idea could work within the music video. However, I really like the performance aspect of the music video and would not want too see too much of the narrative aspect if it was to be included. I think it would be important to keep the bright visuals the same throughout the video if you decide to include the narrative aspects.
Due to this audience feedback, I learned that the performance scenes in my music video were popular and well received whereas Emily was dubious about the narrative aspect. Ultimately, I decided to remove the narrative scenes entirely in favour of more performance scenes, as the narrative scenes would not fit with the visually bright performance aspects.
CD Digipak
After I came up with an idea and a concept for my music video, I could begin creating multiple designs for my CD Digipak. I was very insistent that the polaroid theme should be continued across my ancillary texts and aimed to incorporate that theme into my subsequent designs. Initially, I created three designs:
In order to conclude which design I should use, I asked several members of Nina Nesbitt's target audience what they thought of the designs, and ultimately which one was their favourite:
After receiving this feedback from members of my target audience, I learned that the first design was the most popular, and I proceeded to develop that design further. However, I eventually decided to go in a different direction and make the design simpler. By making the design simpler, it allowed me to make the polaroid theme more explicit as opposed to just featuring the poalroids within a small section of the front cover of the CD Digipak.
The audience feedback from the three designs that I created informed me that the audience responded to the intertextual references to the music video that were within the first design. Therefore, I decided to incorporate these references into the final product; for example, the actor is wearing the same costume they did in the photos taken for the Digipak as they were during production of the music video:
Music Magazine Advertisement
I adopted the same approach to creating my Music Magazine Advertisement - I would create a design and then show Emily, a profound member of Nina Nesbitt's target audience.
This was the first design that I produced and thought would make a suitable Music Magazine Advertisement:
My experience with photoshop was somewhat limited and therefore the design I produced was very simple and not very technically ambitious. I asked for feedback from Emily once again in order to get her perspective on the design:
Although the feedback was mostly positive, I learned that the colour scheme was not appealing as the design was very light and failed to stand out - this did not reflect the tone of my music video, which features several instances of bright colours.
I continued to create different Music Magazine Advertisement designs and eventually discovered a very interesting and creative effect, titled Dispersion Photo Manipulation. Click here to view the video tutorial on YouTube that I used to achieve this effect.
After adapting this effect and using it on a photo that I had taken specifically for my Music Magazine Advertisement, I asked for feedback from audience member Emily, 17:
The feedback was once again mostly positive, but Emily did suggest that I should include more text on the advertisement. I agreed with her feedback and subsequently decided to add more text - this lead to the final product, as the addition of more text was a simple process:
Overall, receiving feedback from my audience in regards to my music video for "Selfies", the CD Digipak for Nesbitt's album "Peroxide", from which the single "Selfies" derives and the Music Magazine Advertisement, promoting the CD was an extremely useful and educational process. It allowed me to make adjustments to my main task and subsequent ancillary texts effectively in order to create three very cohesive and creative products.
Construction/Production: Final Session
On March 23rd, I continued with the production process and collated the rest of the necessary footage that will be included in the final edit of my music video for "Selfies".
I was able to facilitate the theatre (my filming location) considerably earlier than my first filming session - this meant that I could set up the props, lighting and get my actor into place in a much quicker amount of time. In addition, I referred to the shot list that I created a lot more which aided the process considerably. Plus, my actor, Lydia, was more comfortable in front of the camera during the second production session and needed little direction from me and I had less footage to film - the shots I needed to collate took much less time to film.
Due to these factors, I had more time to document the production process:
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| This is the shot list that I created for the filming session - this way, I could tick off each shot after I had completed them. Also, I categorised the shots into what medium I needed them for, whether it be the music video, CD Digipak or Music Magazine Advertisement. |
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| I have just set up a close up shot of my actor. She is standing against the white backdrop with two light boxes, one each side of her. |
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| These images show Lydia posing in front of the camera, completing the "3, 2, 1" countdown, where she conveys the number through gestures. During post-production, these individual shots will be edited together, one after the other in sync with when the lyrics "Three, two, one" are sang. |
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| After completing a shot, I proceeded to check it off on my shot list. |
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| In these two images, I am taking photos of Lydia that will be used in my CD Digipak. |
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