Initial Audience Research

Sophie is 19 years old and lives in Northamptonshire. Music is Sophie's biggest passion in life and listens to it every day without fail. She loves to surround herself with people who share her passion and enthusiasm for music; Sophie loves to listen to songs which she can identify with on a personal level, with lyrics which perhaps mirror her real life problems or experiences.

Sophie grabs any opportunity to attend a festival or concert she can, as she thrives off the environment and atmosphere that only live music can provide. Sophie is the first of her friends to suggest booking tickets to a concert or a festival, but she is not the best at planning and organising. Her taste varies, but she mostly listens to acoustic music and loves artists such as Ed Sheeran. However, she also loves older music from artists such as Alanis Morissette and Carly Simon and also pop and mainstream music.

Sophie works part-time in a cafe whilst attending university where she studies Fashion, so finds her time to immerse herself in music limited due to her busy schedule. She has a large group of friends who all enjoy music. Sophie is also passionate about fashion and loves to shop and sift through the contents of thrift and charity shops to find vintage clothes. In addition, she also loves to experiment with make-up and hair, and always wants to make herself presentable.

Sophie mainly downloads her music on iTunes as it is the quickest way to buy music. However, in some instances she does buy CD's, and has invested in a record player so collects vinyl records. Most of her money is spent on music and clothes, and she is also up to date with technology, owning an iPhone, and iPod and an iPad.