After editing together a short reel consisting of footage that I had collated, I showed the progress to a person who I consider to be a member of my target audience. I then asked them several questions revolving around the footage that I had already filmed. In addition, I was also deliberating as to whether I should film the rest of the music video in this style or film some of it through the narrative style as I had intended - therefore I also asked the member of my target audience for their input and suggestions.
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| I created questions and then posed them to Emily Spain, a member of my target audience. |
E: So far, I think the footage that has been filmed looks really good! I think the polaroids that hang around the actor is a really original and creative idea and is really interesting to look at.
Do you think that the visuals suit the pace and themes of the song?
E: I do think the visuals complement that the song very well. The song is fun but also has some sadder and more touching elements to it which I think seems to be captured within the video. The fun parts of the song are clearly expressed through the bright colours and clothing but the sadder aspects of the video are also shown, specifically when the actor pops the heart shaped balloon. I also like the neutral, bright lighting as it allows the bright colours such as the electric blue t-shirt or the red pinata.
I have planned to film certain parts of my music video narratively, such as depicting my actor walking into a photobooth or sitting in a bedroom looking through photographs. Do you think this idea could work within the music video?
E: I think this idea could work within the music video. However, I really like the performance aspect of the music video and would not want too see too much of the narrative aspect if it was to be included. I think it would be important to keep the bright visuals the same throughout the video if you decide to include the narrative aspects.
After garnering the feedback from target audience member Emily, I have decided not to film the narrative aspect and include it in my music video for "Selfies". The audience feedback has informed me that the performance scenes in the music video are proving to be popular as they fit well with the themes and pacing of the song. In addition, I don't think I will be able to achieve the same bright lighting aesthetic during the narrative scenes as I have for the performance scenes, and ultimately there will be too much of a visual contrast.
